For B2B founders selling high-ticket deals that require a decision-maker on the call
Performance-based lead generation

Get Sales Calls Booked For You
Pay Per Appointment Only

Here's who's behind it, then book a call to see if your business qualifies.

Join dozens of B2B founders from multiple industries.

Founder
Who's behind this

I'm Abdel. I built this after watching too many founders bleed cash on customer acquisition.

I've built multiple agencies, and in every one the growth engine was the same: outbound. Over the years I've cracked how to consistently book appointments with qualified decision-makers: people who actually show up, not just fill a calendar. Now I'm putting that exact system to work for B2B founders on a pure performance basis, priced per qualified ICP who shows up, not a monthly retainer. It's proven, first in our own companies, then for dozens of other founders.

Book Your Qualification Call Limited onboarding spots each month, we only take on offers we're confident we can fill calendars for.
The problem

You're paying for marketing effort. You should be paying for outcomes.

How it works

A simple model: qualified appointments, priced per result

Step 01

We define "qualified" together

Before anything launches, we agree in writing on exactly what a qualified appointment looks like for your business: industry, size, budget, decision-maker. No ambiguity, no arguing later.

Step 02

We build and run the whole system

Targeting, outreach, copy, follow-up, scheduling. Your team touches nothing until a fit prospect is booked on your calendar.

Step 03

You pay for outcomes, not effort

Every dollar is tied to a qualified ICP prospect who shows up to your call, not hours worked, not campaigns launched. If one doesn't meet the bar or doesn't show, we replace it.

Every dollar you spend maps to a real prospect, in a real meeting, on your calendar.

"Because we get paid per result, we can't afford to send you junk leads."

Our incentives are the opposite of a retainer agency's. If an appointment doesn't meet the qualification criteria we agreed on, or doesn't show up, we replace it. Quality control isn't a promise. It's built into the model.

Is this for you?

We don't work with everyone. By design.

This is for you if…

  • ✓You sell a high-ticket B2B offer that closes on sales calls with a decision-maker in the room.
  • ✓Your average client is worth enough that one closed deal pays for many appointments.
  • ✓You (or your team) can actually take more sales calls this month.
  • ✓You want to buy outcomes, not activity.

This is not for you if…

  • ✕You're pre-revenue or still figuring out your offer.
  • ✕You can't take on new clients right now.
  • ✕You're looking for brand awareness, content, or "top of funnel presence."
  • ✕You want a vendor to manage, not a result to receive.
Next step

Book your qualification call

A 20-minute call to define what "qualified" means for your business, walk through exactly how pricing and onboarding work, and confirm we can fill your calendar. If it's not a fit, we'll tell you on the call.

FAQ

Questions founders ask us

How is this different from hiring a lead gen agency on retainer?

A retainer agency gets paid the same whether your calendar fills up or not: their incentive is to keep the contract alive. We're priced per appointment, not per month: every appointment is qualified against criteria we agree on upfront, and if one doesn't meet the bar or doesn't show, we replace it. That single difference changes everything about how the work gets done.

What counts as a "qualified" appointment?

Whatever we agree it means for your business, before launch, in writing. Typically that covers industry, company size, budget authority, and that the person on the call is a decision-maker. If a booking doesn't meet the criteria, or doesn't show up, we replace it.

How does pricing work exactly?

Priced per appointment: we'll walk you through the exact numbers and how onboarding works on the qualification call, because the right structure depends on your deal size and volume targets. What we can tell you now: there's no bloated monthly retainer, and every appointment is priced against the criteria we agree on upfront.

How fast will I see appointments?

We'll give you an honest timeline on the call based on your market and offer. What we won't do is hide behind a six-month "ramp-up period." Our model doesn't reward us for stalling.

What do you need from me?

About an hour during onboarding to lock in your qualification criteria and positioning, and a sales team (or you) ready to take the calls. We handle everything up to the booked meeting.

Why do you make people book a "qualification call" first?

Because we get paid per result, we can't afford to take on offers we can't fill calendars for. The call is us qualifying you as much as you qualifying us. That's exactly the standard we then apply to every prospect we book for you.